Getting visits to your website is hard work, especially from organic search.

So getting all the help you can is essential.

That is where Semrush comes in.

Key features include:

Website Audit

Keyword Tracking

Keyword Research

Competitor Analysis (spy on what your competitors are doing)

Backlink Audit

and many more fetures that we will cover later

They also offer a 7 day free trial of their software.

So the big question is where do you start?

Obviously start by signing up for their 7 day free trial to see whether you like it and whether it gives you the features that you require. Personally I think you will be impressed by how easy it is to use and also by how many features they have.

I always start any SEO campaign with keyword research.

You need to strike a balance between targeting competitive keywords and niche keywords. The best way I find which keywords to target is to look at competitors. So I start by typing in the competitive keywords into Google and looking at who ranks at the top.

Next use Semrush to look at these websites. You can do this by going to the domain overview:

You want to be looking at what domain authority they have compared to you. If they have an authority of similar to you then you can go after this keyword. If they are much higher than you then you want to think about targeting more niche keywords or longtail keywords.

For example if you are a safety training company and your domain authority is much lower than your competitors then you might want to start with local searches. So go for safety training in London or whatever location you are in. You could also go for specific courses, maybe something like IPAF training in London.

Competitors Keywords

The Semrush domain overview not only shows you what domain authority a competitor has but it also shows you which organic keywords they rank for and which keywords they are paying for on Google Ads.

Content Marketing

Once you have got a list of keywords that you want to target you want to start thinking about the content on your website.

Semrush has a content marketing section that has tools such as Topic Research and SEO writing assistant. They are great tools that help you to create new interesting blog posts for your website.

They also have a SEO content template that helps you to create each post. It not only helps you set out the post in a visual way but also helps with the SEO parts such as the URL, meta tags and header tags.

Backlinks and Domain Authority

Improving your domain authority is done by getting additional backlinks to your website.

Which Semrush Account to use?

There are 3 different pricing plans to choose from; Pro, Guru and Business

Choosing which Semrush plan to go for will depend on factors such as how many projects you want to work on at the same time, how many keywords you want to track, whether you want to use their content marketing tools, whether you want to look at historical keyword data and so on.

How does Semrush compare to other SEO Tools?

I have been doing SEO since 2003 so I have used quite a few different SEO tools in my time. This includes Majestic SEO, Ahrefs, Moz and many others.

I have to say that I am really impressed by Semrush. I have used ahrefs for about 10 years and I am very familiar with all their tools and I find ahrefs to be my go to SEO tool. However I work for other agencies such as creative design companies and web design agencies and they use Semrush which means I have to use it. I think eventually I will move away from ahrefs to Semrush for my own agency work just so that I am using the same tools each day instead of switching between the two.