by lojix blog | Aug 28, 2022 | Content Marketing
Content Marketing Strategy It should be no shock to any marketing strategist that there can be no successful digital marketing campaign without a content strategy of the highest order. What is absolutely shocking is that according to research from the CMI (Content... by lojix blog | Feb 9, 2022 | Content Marketing, SEO
Content marketing and SEO Content marketing is an exceptional sales tool. Through the creation of videos, blogs and social media posts whose function, rather than to directly and explicitly promote a product, is to stimulate interest in the types of products and... by lojix blog | Dec 17, 2015 | Content Marketing
High quality content Gone are the days when copywriters could get away with cramming websites and blogs with nonsensical content jam-packed with SEO keywords to drag in customers and generate traffic. These days content must not only attract people in, but also get... by lojix blog | Jun 22, 2014 | Content Marketing
Content marketing is an element that a small business just must get right, but it is important to remember the ‘small’ bit because the strategy that will work for a large company with a well-established track record is unlikely to be a good choice for a company that... by lojix blog | Mar 1, 2014 | Content Marketing
Those who are in the know say that 2013 was the year of content marketing, and that’s as maybe, but what exactly is content marketing? We’ll discuss what is meant by that phrase and explain why 2013 was so prominent for this form of product and service promotion and... by lojix blog | Feb 23, 2014 | Content Marketing
Advertising is no longer as easy as it once was – a well-produced and placed TV ad was once a sure-fire way of getting a product to a customer base but with technology moving on to make most households able to skip ads in programming, this is no longer the case. The... by lojix blog | Feb 6, 2014 | Content Marketing
If you are fairly new to the world of content marketing and the whole plethora of techniques and methodologies that go under this banner, you have come to the right place. This article will break down the whole thought process that is behind this incredibly successful...