Whether you are a wedding planner, run a wedding venue such as covered in style, a wedding photographer or DJ our SEO for wedding businesses guide is for you.

If you follow it you can expect your online presence on Google and other search engines to improve.

We will cover everything from onsite SEO, what content to create and whether Google Ads is worth it and also tips on how to improve your Google business listing to appear higher up in the maps listings.

We currently work with multiple companies in the wedding industry including Garden Weddings who hire out wedding tipis, Matthew Stephens who is a wedding entertainer, Totem Tipi who also hire out wedding tipis. So as you would expect we have a lot of experience of helping wedding companies with their SEO and Google ads.

Keyword Research

Always start with keyword research.

Search engines need to understand your content: Keywords help search engines like Google understand the topics and information on your website. When someone searches using a relevant keyword, search engines can determine if your website is a good match for their query.

Choosing the right keywords to target is also important. If you run a wedding venue then trying to optimise your website for “wedding venue” is going to very tough. The competition for this keyword is very high. So going for long tail keywords is where to start. For example if your business is in Leeds you could target “wedding venue in Leeds” or “wedding venue west yorkshire”.

Onsite SEO

Once you have your list of keywords you want to get them onto your website. You need to create pages with quality content around the topics of your keywords. Splitting the pages into topics makes it easier to get your keywords into the correct places such as the meta tags and image tags as well as creating good content around those keywords.

Quality Content

Good quality content is absolutely crucial for a website. It’s like the foundation of a house – if it’s not strong, the whole thing crumbles. Here’s why high-quality content is so important:

  • Attracts visitors: Good content acts like a magnet, drawing in users by addressing their questions and interests. People searching for information online value insightful and helpful content, and they’re more likely to visit websites that consistently provide it.
  • Builds trust and credibility: Well-researched, accurate, and reliable content establishes your website as a trusted source. This builds credibility and fosters a strong relationship with your audience, making them more likely to return for future needs.
  • Boosts SEO: Search engines prioritise high-quality content that’s relevant to search intent. This means your website is more likely to rank higher in search results, leading to organic traffic and increased visibility.
  • Increases engagement: Engaging content keeps visitors on your website longer, which is essential for achieving your goals. This could be anything from making a purchase to subscribing to a newsletter.
  • Strengthens your brand: Good content allows you to showcase your brand’s expertise and values. It helps you connect with your audience on a deeper level and establish yourself as a thought leader in your industry.

Local SEO for Wedding Businesses

Local SEO is crucial for a wedding business. Here’s why:

  • Targeted Reach: Most couples seeking wedding services prioritise location. Local SEO ensures your business appears in search results for relevant local keywords. like “wedding venues in London”. This puts you directly in front of couples actively searching for venues in your area.
  • Increased Visibility: By optimising your online presence for local searches, you improve your chances of ranking higher in local search results and on Google Maps. This significantly increases your visibility to potential clients who are likely already close to finalising their venue decision.
  • Credibility and Trust: Local SEO involves building a strong online presence through local listings and positive reviews. This builds trust and establishes your venue as a legitimate and reputable option in the local wedding market.

Competition for wedding services can be fierce, especially in populated areas. Local SEO helps you stand out from the crowd and connect with couples actively looking for venues in your area.

Here are some additional benefits of local SEO for wedding venues:

  • Attract more qualified leads: Local SEO targets couples specifically looking for venues in your area, increasing the chances of inquiries from serious potential clients.
  • Showcase unique selling points: You can leverage local SEO to highlight unique features of your venue that appeal to local couples, such as scenic views or proximity to popular reception locations.
  • Cost-effective marketing: Compared to traditional advertising, local SEO offers a more cost-effective way to reach your target audience.

Backlinks

Backlinks to your website improves your domain authority which in turn makes it easier to rank higher on the search engines. You need to get your website listed on local directories and wedding directories as well as guest posting on wedding blogs.

SEO v Google Ads

SEO and Google Ads can both bring really good results. Google Ads gives quicker results than SEO but SEO in the long term can work out cheaper. We always recommend a mix of both.

Google Maps \ Google Business Profile

Having a good Google business profile and keeping it up to date is essential for any wedding business. You should also encourage your customers to give you a review as they also help with where your business appears in the maps listings.

Social Media for your wedding business

Use local groups on Facebook and other social media platforms is an excellent way of attracting potential customers.

Here are some ways to leverage them effectively:

Finding the Right Groups:

  • Facebook Groups: Search for local Facebook groups dedicated to weddings or brides-to-be in your area. These groups are filled with engaged couples actively planning their weddings.
  • Nextdoor: This platform allows you to connect with people in your specific neighbourhood. There might be wedding-related groups or discussions where you can offer your services.
  • Meetup: Look for wedding planning or vendor meetup groups in your area. These groups are great for networking with other wedding professionals and potentially finding referrals.

Building Trust and Authority:

  • Become a Resource: Don’t just jump in and promote your business right away. Establish yourself as a valuable resource by answering questions about wedding planning, sharing helpful tips, and offering insights from your expertise.
  • Engage in Conversations: Participate in discussions, offer advice, and congratulate couples on their engagements. This builds rapport and positions you as a friendly and approachable wedding professional.

Tracking Your SEO Performance

Finally once you have everything in place you need to track how well your SEO, Google ads or Social activity is doing.

Here are some ideas on how to track your digital marketing efforts:

1. Define Goals and KPIs (Key Performance Indicators):

  • Set SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. What do you want to achieve with your digital marketing efforts? Is it increasing brand awareness, generating leads, driving website traffic, or boosting sales?
  • Identify relevant KPIs: These are metrics that track your progress towards your goals. Common KPIs for digital marketing include website traffic, conversion rates, social media engagement, and lead generation.

2. Leverage Analytics Tools:

  • Google Analytics: A free and powerful tool that provides a wealth of data on website traffic, user behaviour, and conversions. You can track website visits, source of traffic, user demographics, and even identify which marketing campaigns are driving the most traffic.
  • Social media analytics: Most social media platforms offer built-in analytics that allow you to track metrics like reach, impressions, engagement rates, and clicks.
  • SEO tools: Tools like SEMrush or Ahrefs can help you track your website’s ranking for relevant keywords, monitor backlinks, and identify opportunities to improve your website’s search engine visibility.

Good Luck and if you need any help with marketing your wedding business don’t hesitate to get in touch with us.

Examples of the types of wedding companies we are working with

These are just a selection of the wedding businesses we are working with:

Garden Weddings

seo help wedding industry

We have worked with Brett (one of the owners of Garden Weddings) on various projects. When Brett teamed up with Bronte to launch Garden Weddings he gave me a call to see if we can help. We are managing their SEO and Google ads campaign.

Matthew Stephens – Wedding Singer

Matt was recommended to us by Brett! Matt sings at Garden Weddings venues. We currently manage Matt’s SEO.

Totem Tipi

Totem Tipi offer wedding and event tipi hire in the North Yorkshire area. We are managing their SEO and Google ads.

SEO for Wedding Businesses

So as you can see Lojix has a lot of experience working with wedding companies so if you want to increase your enquiries let us help you with your SEO and Google ads.

Tel: 01226 236449

or fill out our contact form and we will get back to you

× Chat with us on Whatsapp Available from 08:30 to 18:00 Available on SundayMondayTuesdayWednesdayThursdayFridaySaturday