SEO or Search Engine Optimisation is the process of optimising a website to improve its rankings on search engines such as Google.

Common tasks include keyword research, on page optimisation such as writing good quality meta tags, quality content and relevant good quality backlinks.

Search engines rank websites by using complex algorithms. When deciding on how to rank websites they look at quality, relevancy and authority.

If you look at Google Analytics data by source we find that in most cases that organic Google Search is by far the best performing marketing activity.

Google Ads can be up there with organic visits depending on your budget.

So by investing more time and effort into improving your SEO this can have a hugely positive impact on your business by driving more potential customers to your website.

Lojix are an SEO company that is transparent and honest.

Three Pillars of 2026 Visibility

There is a shift from traditional search to the “Search Everywhere” era.

Pillar 1: Generative Engine Optimisation (GEO)

We don’t just optimise for “ten blue links”—we optimise for the AI Snapshot.

• The Strategy: “We utilise an Atomic Answer framework. By structuring content into 40–60 word ‘data nuggets’ placed directly under high-intent $H_2$ headers, we make our clients’ expertise ‘quote-ready’ for Google Gemini and ChatGPT.”

• The Expertise: Schema like Author and FAQ markup to build the E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals that AI models use to verify sources.

Pillar 2: Multimodal & Video SEO

In 2026, a search result is often a video. 

• The Strategy: “We implement Social Search strategies. Search is fragmented; your customers are searching TikTok and YouTube as much as Google. We optimise video ‘Key Moments’ and use vertical-first indexing to ensure your brand is visible in the SGE video carousel.”

• The Expertise: Focus on Searchable Video—content designed to answer specific customer “how-to” questions that AI tools can scrape and present as a video answer.

Pillar 3: Semantic & Intent Mapping

You need to move away from “keyword stuffing” and toward Entity-based SEO.

• The Strategy: “We map the ‘Messy Middle’ of the buyer journey. Instead of targeting the word ‘Accountant,’ we target the intent ‘How do I manage CIS returns for a growing construction firm?’ This creates a Topic Cluster that tells search engines you aren’t just a website; you’re an authority.”

• The Expertise: Highlighting the use of first-party data and case studies to provide “Information Gain”—content that adds something new to the internet that AI cannot simply replicate.

Content Marketing

We suggest a mix of paid advertising alongside a content marketing campaign which includes content creation for your website and blog as well as onsite optimisation of your website.

Google Ads Management

We can create and manage your Google Ad campaigns. This could be anything from setting up a PPC shopping campaign to creating and managing local or national campaigns targeting your services.

Google Search Console

We will manage your Google Search Console account. Google Search Console is indispensable for anyone who cares about their website’s visibility, search performance, and technical health. It is the primary way to see how Google interacts with your site, diagnose problems, and make informed decisions to boost your organic search presence.

Benefit from our SEO Services

An example of some of the customers that are benefiting from our SEO services are Eagle Platforms who offer a range of safety training courses locally at their Sheffield training centre as well as hiring out access platforms anywhere in the UK.

We have two very different marketing campaigns running for them. One targeting the local area and the other targeting competitive national search terms.

Local SEO

Companies that have actual physical shops and want to attract local people also use our services. These include companies such as Total Mobility who run a mobility shop in Barnsley and can be found for search terms such as “wheelchair hire Barnsley” and “mobility shop Barnsley”.

Local SEO is a great way of building up your brand so that people in your area become aware of you and the services that you provide.

Digital Marketing Strategy

An SEO agency should provide you with a bespoke digital marketing strategy that takes into consideration your business goals.

The SEO strategy should evolve as your business grows.

You should expect transparency the whole way through.

Search Engine Rankings

The main goal of SEO is to get your website ranking higher in search results for agreed keywords. An SEO agency should work towards this by optimising your website and content, building backlinks, and improving your overall online presence.

Website Design

Although we don’t do website design ourselves we do work with a few very good web development agencies that we can recommend to you.

Reporting

You should expect regular communication which will include progress reports showing your website’s performance.

The SEO package we will recommend will depend on your business however all our packages contain the same key elements:

• Keyword Research
• Competitor Analysis
• Content Creation
• Technical SEO
• Onsite SEO
• Local SEO
• Link Building
• Reporting

Contact us now to get one of our SEO packages working for you!

Contact us now for a no obligation quote

01226 236449 or fill out the form above on this page