2024 ranking factor changes

Google’s ranking algorithm is always evolving, and 2023 brought about some significant changes that SEO professionals need to be aware of. Here are a few key factors to consider as we move into 2024:

In todays digital landscape where information is readily available at our fingertips, Google has placed an emphasis on content freshness. Websites that regularly produce high quality and engaging material will be favoured by the search engine giant in 2024. This means businesses must prioritise creating new content while also updating existing pieces to maintain relevance. By doing so they can remain competitive within their respective industries online.

E-A-T – Expertise, Authority and Trustworthiness

Google has long emphasised the importance of E-A-T but its significance is increasingly apparent as we move into 2024. To enhance their standing businesses must ensure that they produce content written by experts maintain an authoritative website and establish trustworthiness as a brand name. By doing so companies can improve their overall online presence while attracting more customers who value quality information from reliable sources. The benefits are clear: higher search engine rankings increased traffic to your site improved customer satisfaction – all leading towards greater success for any company looking to thrive on today’s digital landscape. Don’t get left behind! Take action now by prioritising these key factors when creating new content or updating existing pages on your website. Its never too late to start improving your E-A-T score and elevating your status among competitors both big and small alike.

Page experience

Google introduced a new ranking factor in 2021 called page experience. This metric takes into account various factors such as mobile friendliness, visual stability and load time when assessing websites. In the coming year of 2023 Google will prioritise those sites that offer an excellent user experience through their pages. With this shift towards emphasising quality over quantity it is crucial for businesses to ensure they are providing optimal website experiences for all users if they want to remain competitive online.


Backlinks continue to hold significant weight in determining search engine rankings; however their importance has diminished over time. In 2024 Google will prioritise the quality of backlinks above all else – meaning businesses must focus on acquiring links from reputable websites only. This shift highlights how critical it is for companies to invest resources into building high-quality backlink profiles that align with Googles standards. By doing so they can maximise exposure and improve overall online visibility.

Website page speed

Google has been placing a growing emphasis on page speed for several years, and this is likely to continue in 2024. Fast-loading pages provide a better user experience and are more likely to rank higher in search results.

Content Quality

High-quality content that is relevant to the search query is still king when it comes to SEO. Create informative, engaging, and valuable content that addresses user intent and answers their questions effectively.

Other Ranking Factors to Consider

In addition to the previously mentioned factors, there are other elements that can impact your websites positioning on Googles search results. These include:

Keyword optimisation

Optimise Your Title Tags and Meta Descriptions

Optimise Your Images

Internal Linking – The Benefits

Site Structure

URL structure

Domain Authority

Improving Your Google Ranking – Tips and Tricks

Improving your Google ranking requires a multi pronged approach that includes creating high quality content, building backlinks and enhancing E A T as well as page experience. Additionally optimising keywords effectively while ensuring an organised site structure is crucial for success in this endeavour. With these strategies implemented correctly you can elevate yourself above competitors on search engine results pages (SERPs).

To enhance your chances of ranking higher in Google search results and drawing more visitors to your website, it is advisable that you follow these tips. By doing so, you can increase the likelihood of achieving success online. With just a few simple steps, anyone can improve their digital presence and reach new heights with ease! So why wait? Start implementing these strategies today for optimal results tomorrow!