Having a great looking website is no good if no one can find it on the search engines.

Here are some ways you can drive more visits to your website:

  • SEO
  • Content Creation
  • Google Ads
  • Social Media
  • Collaborate with bloggers and influencers
  • Email Marketing
  • Video Marketing
  • Local SEO
  • Digital PR

SEO

My favourite way to drive visits to a website is Search Engine Optimisation (SEO). In my opinion, and I have got around 20 years experience with digital marketing, SEO is the least expensive way to drive visits to your website. It does take longer than other methods to work and it requires some knowledge of what works best but once you get good rankings you tend to keep them for some time so it is well worth the time and effort.

Technical SEO

Ensure your website is mobile-friendly, loads quickly, and has a clean structure for search engines to crawl and index effectively.

On-Page SEO

Optimize page titles, meta descriptions, and image alt text with relevant keywords.

Backlink Building

Earn links from high-authority websites to signal trust and relevance to search engines. Engage in guest blogging or create link-worthy content that others will want to reference.

SEO Audit

You should start with a manual SEO audit of your website to make sure everything is in place and that there are no issues with it that could adversely affect your potential search rankings.

Optimise your main Keywords

You should also optimise your website for keywords that you have a realistic change of getting up to page 1. An example would be if you are selling jewellery targeting “gold jewellery” as a keyword would mean coming up against some big brands whereas targeting something like “buy 24 carat gold necklace” would still be difficult but would give you a much better chance. In a competitive field it is much better to start by targeting longtail keywords.

Content Creation

Content is king is the old saying and it is true, without good quality content you will find it difficult to get high organic rankings on Google search.

As well as writing good descriptions for your products or services you should also write blog posts \ news articles about your business and services. You should write regularly and provide good in depth and interesting articles that will attract potential customers to your site.

At the heart of attracting visitors lies high-quality content. Here’s how to craft content that compels engagement:

  • Know Your Audience: Identify your ideal visitor’s needs and interests. What questions do they have? What problems do they face? Tailor your content to address these directly.
  • Embrace Diverse Content Formats: Don’t limit yourself to text. Explore blog posts, infographics, videos, e-books, or even podcasts to cater to different learning styles and preferences.
  • Focus on Value, not Sales Pitches: Provide genuine value and insights, establishing yourself as an authority in your field. Subtly weave in product or service mentions when relevant.
  • Optimise for Search Engines (SEO): Conduct keyword research to identify terms your target audience uses online. Integrate these keywords naturally into your content to improve search ranking.
  • Maintain Consistency: Develop a content calendar and publish regularly to keep visitors engaged and coming back for more.

Google Ads

The quickest way to get on to page 1 of Google is to setup a Google Ads campaign. Currently there is a £400 Google voucher available as an incentive to give Google a try. You have to spend £400 before Google will credit your account with £400.

Google Ads doesn’t work for every business but I would suggest you at least give it a try.

A Google shopping campaign can work really well if you sell online. You get much cheaper clicks than the main Google ads and they tend to convert better especially if your prices are competitive.

Local SEO

If you run a local business getting high on Google maps listings is a great way to drive new visits to your website. Optimising your website for local SEO takes time and requires knowledge of what is needed on your website, in your Google business listing and what external factors help improve your ranking.

Social Media

Social media marketing isn’t my favourite way to drive visits to your website but it does work for some businesses. Instagram can work for websites such as for beauty companies or gaming sites. Facebook works well for local businesses and Linkedin works well for B2B companies.

Collaborate with bloggers and influencers

Working with bloggers and social media influencers can give your brand really good exposure. Ways in which you can work with influencers will vary but can include things such as giving them one of your products to review or let them write a sponsored article about you.

Email Marketing

Email marketing takes a lot of effort and lots of businesses ignore this but I see really good results for customers if this is done right. I have customers that have collected emails from people visiting their website for years and now when they send out an email with an offer or let tell people know about a new product they see a nice spike in visits \ orders.

Video Marketing

Youtube can be a great platform to attract new customers. Again this doesn’t suit all businesses and making good quality videos doesn’t always come easy although companies and even Google are brining out products \ software that makes it easier to create and promote your videos.

Digital PR

Traditional PR is about getting your company \ brand out there in things such as journals or popular magazine. Digital PR is the same concept but on websites.

Lojix

Lojix are a digital marketing agency and we can assist you with any of these marketing activities if you need help. Call us on 01226 236449 to discuss your requirements.

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