Digital PR and Marketing Packages
Lojix are a digital marketing agency in the UK offering our customers a complete package of digital PR and marketing services designed to perfectly meet your business needs.
We ensure we can provide our clients with the right marketing tools to make an impact on the internet and in more traditional ways too. Take a look below to find out more about the offline and online services we can provide.
At Lojix we love a challenge and will do everything we can to exceed your needs and expectations, whatever they are. Click here today for a competitive quote or to make an enquiry.
What is Digital PR?
Digital PR (Digital Public Relations) is a modern marketing strategy focused on building and managing a brand’s reputation and visibility online. It involves creating and promoting content to earn coverage on digital platforms such as news websites, blogs, social media, and podcasts, rather than traditional media like newspapers or TV. The goal is to influence how the public perceives a brand, increase brand awareness, drive website traffic, and generate high-quality backlinks that improve search engine rankings.
Key aspects of digital PR include:
Creating unique, newsworthy content such as original research, data-driven stories, or thought leadership pieces that attract media interest.
Building and maintaining relationships with journalists, bloggers, influencers, and online publishers to secure media coverage and backlinks.
Strategic outreach and pitching to relevant online media outlets to earn editorial coverage without paid advertising.
Monitoring and managing brand reputation by responding to online mentions and feedback.
Leveraging social media and SEO to amplify the reach and impact of PR campaigns.
Digital PR differs from traditional PR primarily in its focus on online channels and its measurable impact on digital metrics like website traffic and search rankings. Unlike advertising, digital PR does not pay for placements but earns editorial coverage that carries more credibility. It also overlaps with SEO, as gaining backlinks from reputable sites helps improve organic search visibility, but digital PR is broader, aiming to build overall brand authority and engagement beyond just link building.
In summary, digital PR is about using online media and content to shape public perception, boost brand visibility, and enhance search engine performance through earned media and strategic digital communication
An Innovative Approach to Modern Marketing
Whether you run a large multinational or a small SME, a well thought out and executed marketing strategy is essential. Our professional marketing team are on hand to help you anticipate, identify and satisfy the needs of your customers and create a professional campaign designed to hit your target market head on and give you the marketing edge over your competitors.
Once your campaign is up and running we’ll carefully monitor the impact you’re having so improvements can be made and ongoing goals can be met.
Design and Print
At Lojix we offer clients a complete design and print package that includes carefully researched logo design and branding, together with professionally produced labels, promotional print, business stationary, custom printed wrapping and tissue paper and a range of other printed products to meet your business needs.
Direct Mail
Direct mail is still an effective way to target potential customers, provided your campaign is carried out correctly. We offer all kinds of direct mail campaigns for all kinds of business needs, including cross-selling, information mailings and product launches. We use our second to none software system to find and target the right clients on your behalf.
Digital Services
We are a digital pr agency and as part of our full scale marketing provision we can supply a range of digital services to ensure you develop and maintain a powerful online presence. We work with a wide range of customers in London. We do everything from website redesigns to Google Ad campaigns, we can provide everything you need to make the most of your online marketing potential. Our digital services include:
- SEO and PPC
- Analytics
- Social Media
- Email Marketing
- Web Design
So if you’d like to see your business boosted to the top of the search engines with an all-inclusive mix of marketing then give us a call on today or email us here to make an enquiry.