Eagle Platforms provide a nationwide sales and rental of scissor lifts and cranes. They also offer IPAF and PASMA training across the UK.
They came to us requiring assistance with their SEO services and wanted us to manage Google ads for them. So we set about optimising their website to help improve their organic search listings.
We have worked on ensuring that their Google adverts are not triggered by keywords that are either not relevant to their business at all or keywords that are based around people looking for jobs or free information.
On the organic search improvements we are working with them to get their website mobile friendly, improving the content on the website and improving the search engine optimisation of the website.
Technical issues have also been looked at including helping in the transition of moving from HTTP to HTTPS to make the site more secure and assistance in implementing a brand new look to the website in 2021.
The Lojix – Eagle Platforms relationship
In the words of Eagle Platforms themselves Lojix offer a “great service, reaching levels way above that we might have hoped for!” They go on to add that Lojix offer “great value for money, an excellent understanding of Google and how to use it to the maximum benefit for our company. They are a supplier that comfortably fall into our top 5 best ever and one that we have no intention of moving away from.”
In terms of what Eagle Platforms have managed to achieve, while working from Lojix, they have grown their training provision enormously, bought substantial new Haulotte fleets and recently invested more than £1.5m in brand new stage 5, zero carbon emission Deutz diesel engines. This added to their large fleet of booms and boosted their green profile, which is something they are taking very seriously.