The chances are that if you are involved in any substantial online marketing you will have come across and probably taken advantage of the incredibly useful phenomenon known as Google Ads.

As a digital advertiser you will also be incredibly well versed on the universal truth that there is a finite amount of time, energy and funds that you can contribute to your advertising campaign and that boosts in profits and bottom line must be the end result and compliment your SEO services.

Nobody doubts that as a digital marketer you are fully aware of the many often laborious steps involved in crafting a successful campaign, digging out keyword data, tracking tricky metrics and scrutinizing the often complex data. You will use negative keywords and hunt down the best and most lucrative search queries to have in your arsenal.

Over the years, Google Ads have improved their functions considerably allowing users to reach their target audience with a greater success rate, maximizing keyword bid efficiency and ultimately making your job a little easier.

And yet none of this changes the fact that the platforms, having more features and scope are also far more complex. As you will know, especially if you are a small business owner trying to juggle all of your many responsibilities, this only serves to make the whole business more of a strain on your already stretched time and budget. There is very little value in creating even the most successful Google Ads campaign if, overall, it is to the detriment of the everyday running of your business.

So, despite the ever-growing number of tools at the disposal of digital marketers the truth of the matter is (and the clue is in the existence of the job title) it is often of far greater benefit to your business to call in the experts to share, at least, part of the burden. This will prevent you from spreading yourself too slim and detracting from other areas of your business and in essence, robbing Peter to pay Paul.

In addition it is becoming an increasingly crowded field and your competitors are taking advantage of the expert advice and assistance that helps the business owner benefit from the vast number of evermore sophisticated tools on Google Ads. Missing out on even a small number of these tools can leave you with inefficient and costly ads that are not doing what you want them to do and just costing you money and taking up your valuable time and energy. In contrast, by taking the help of the right experts you can cut out those wasted ads and costs and boost the efficiency of your campaign no end.

From tidying up your landing page and designating a specific, highly targeted area for ads and through a comprehensive understanding of the very latest elements of Google Ads as well as other platforms, you really cannot afford to miss out on what a dedicated digital marketer can bring to your online advertising campaign.

How Can Google Ads Help my Business?

Google Ads can help your business in a number of ways, including:

Increase brand awareness and visibility: If you are unaware when you use Google Ads, your ads will appear on Google Search, YouTube, and other partner websites. This means that your brand will be seen by a wider audience, which can help to increase brand awareness and visibility. In Google search your ads appear, depending on their ad rank, will appear above the organic listings.

Drive new visitors to your website: When someone clicks on your ad, they will be taken to your website. This can help to increase traffic to your website, which can lead to more sales and leads.

Target your ads to specific audiences: Google Ads allows you to show your adverts to specific audiences, such as people who are interested in your products or services, or people who live in a certain area. This can help you to reach the right people with your ads, which can improve your return on investment (ROI).

These are some specific examples of how Google Ads can help different types of businesses:

  • Local businesses: Google Ads can be used to target people who are searching for businesses in your area. You can also use Google Ads to promote specific offers or events that your business is running. Your ad can now also appear in the Google maps listings.
  • E-commerce businesses: Google Ads can be used to target people who are interested in the products or services that you sell. You can also use Google Ads to promote specific products or categories of products.
  • Service-based business: Google Ads can be used to target people who are looking for services like yours. You can also use Google Ads to promote specific services or packages that you offer.

Overall, Google Ads is a powerful tool that can help businesses of all sizes to achieve their marketing goals. If you are not already using Google Ads, I encourage you to learn more about this valuable tool.

Lojix have been managing Google ad campaigns for customers since 2003.

If you need help setting up a new Google Ads account please call us on 01226 236449.

** For NEW Google Ads accounts we can get you a £400 Google Ads voucher.