by lojix blog | Dec 14, 2025 | Blog, SEO for Wedding Companies
In the wedding industry, a visually stunning website is only half the battle. If engaged couples can’t find your beautiful work, it doesn’t matter how good it is. Search Engine Optimisation (SEO) is the essential strategy that turns your website into a... by lojix blog | Feb 21, 2025 | Blog, SEO
In today’s digital landscape, where 97% of people search online to find local services, accountants can no longer rely solely on word-of-mouth referrals or traditional advertising to grow their client base. Local search engine optimisation (SEO) offers a powerful,... by lojix blog | Feb 16, 2025 | AEO, Blog
Answer Engine Optimisation or AEO is very similar to Search Engine Optimisation or SEO. The difference is that you are optimising your website for questions rather than keywords. The aim of this is to get chatbots such as Chatgpt, Gemini and Deepseek to reference your... by lojix blog | Jan 30, 2025 | Blog, SEO
Keyword research is an integral part of any successful SEO strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services or information online. By understanding these search behaviours businesses can... by lojix blog | Jan 30, 2025 | Blog, SEO
In the world of search engine optimisation (SEO), backlinks are often referred to as the backbone of a successful strategy. They are one of the most critical factors that search engines like Google consider when ranking websites. But what exactly are backlinks, and... by lojix blog | Jan 30, 2025 | Blog, SEO
In the ever-evolving world of search engine optimisation (SEO), meta tags remain a fundamental tool for improving a website’s visibility and performance. While they may seem like a small piece of the SEO puzzle, meta tags play a crucial role in how search engines... by lojix blog | Jan 27, 2025 | Blog, SEO
Ranking higher on Google Search is a goal for virtually every website owner, blogger, and business. With over 90% of the global search engine market share, Google is the primary driver of organic traffic. However, achieving a top spot on Google’s search engine... by lojix blog | Jan 27, 2025 | Blog, SEO
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. For small businesses, especially those serving a local community, Local SEO (Search Engine Optimisation) is one of the most effective ways to attract customers and stand... by lojix blog | Jul 26, 2024 | Blog
OpenAI have announced they are working on a search facility that will be introduced into their ChatGPT tool in the near future. You can currently sign up on a waiting list to be given access to this new feature once it is ready. This new search facility could have... by lojix blog | Jul 15, 2024 | Blog
A guide on how Search Engine Optimisation (SEO) can improve your organic search rankings. The SEO Consultant If you are new to SEO then my advice to you is ask yourself these questions: Are you patient? Have you got an analytical mind? Have you got a basic... by lojix blog | May 19, 2024 | Blog, SEO
Search Engine Optimisation or SEO is a cost effective way of getting more customers through your website. Having page 1 rankings on Google for the right keywords can have a huge positive effect on your business. No sector is immune from the need for strong SEO and... by lojix blog | Mar 8, 2024 | Blog, SEO
Whether you are a wedding planner, run a wedding venue, a wedding photographer or DJ our SEO for wedding businesses guide is for you. If you follow it you can expect your online presence on Google and other search engines to improve. We will cover everything from... by lojix blog | Mar 7, 2024 | Blog, SEO
What exactly is Local SEO? Local SEO is a search engine optimisation strategy that aims to improve your listing on search engines for local searches. This could be getting found in the Google maps listings or for a localised search keyword such as “accountant in... by lojix blog | Apr 20, 2023 | Blog, SEO
Google Search Console I have been doing SEO for quite some time, in fact long enough to remember when Search Console was called Google Webmaster tools. If someone was to tell me that I could only use one SEO tool then it would have to be Google Search Console. I use... by lojix blog | Mar 20, 2023 | Blog, SEO
What is AI Artificial Intelligence (AI) is a computer system that performs tasks such as visual perception, speech recognition and decision making. It uses algorithms and machine learning to analyze data patterns and insights before arriving at conclusions or... by lojix blog | Sep 2, 2022 | Blog
Having a great looking website is no good if no one can find it on the search engines. Here are some ways you can drive more visits to your website: SEO Content Creation Google Ads Social Media Collaborate with bloggers and influencers Email Marketing Video Marketing... by lojix blog | Aug 10, 2022 | Blog
Background With a challenging economic environment in most sectors there has never been a more important time to seek out that little extra edge in outfoxing the competition and procuring the much vaunted top ranking spots in your field. SEO plays a huge role in this... by lojix blog | Jul 24, 2022 | Blog
Introduction to “Near Me” searches? When referring to “near me” searches we are talking about the location-based search queries that consumers increasingly rely on to find the most suitable and reputable service or product in their local area at the point at which... by lojix blog | Jul 23, 2022 | Blog, SEO
Getting visits to your website is hard work, especially from organic search. So getting all the help you can is essential. That is where Semrush comes in. Semrush Key Features Key features include: Website Audit Keyword Tracking Keyword Research Competitor Analysis... by lojix blog | Jun 17, 2022 | Blog
The gaming industry is booming more than ever as it reaches closer to the 200-billion-dollar market size. With growth expected to slow down, Statista predictions still forecast the market reaching 268.81 billion dollars by 2025. This enormous industry has opened many... by lojix blog | Jun 7, 2022 | Blog, SEO
As anyone involved in SEO, Google Ads or website management knows, Google is a restless beast that is constantly seeking to evolve and improve – an observation especially relevant in the world of Google Search and Google Ads. It is vital that you keep up to date with... by lojix blog | May 25, 2022 | Blog, SEO
SEO stands for Search Engine Optimisation. I am sure you will have come across SEO before but do you know how important it is for your digital marketing? It helps with your brand awareness, it helps to build relationships with current and potential new customers. SEO... by lojix blog | Dec 19, 2021 | Blog
The National Horseracing College (NHC) is a centre of training excellence in the north that is responsible for identifying, nurturing and stimulating the talent of budding horse-racers – especially younger people. Lojix are helping NHC with their SEO and Google ads... by lojix blog | Jan 17, 2021 | Blog
Apple are not a company backwards in coming forwards with the odd (oft controversial) update. Their recent announcement of changes made in iOS 14 that will impact on how conversion events from tools like the Facebook pixel are received and processed has created quite... by lojix blog | Jan 9, 2021 | Blog, Website Design
Tips for your wordpress website With the reality that WordPress now powers around 40% of all websites, as well as the fact that it is inarguably the most accessible and affordable platform for those starting out, it is important impart some words of wisdom that will... by lojix blog | Oct 10, 2020 | Blog
Local SEO Tips The idea of shopping local has gained traction against the backdrop of huge criticism of online shopping giants, whether for perceived tax evasion or mistreatment of staff, so the will is there for people to shop in their local area, but to get it to... by lojix blog | Jun 11, 2020 | Blog, Online Marketing
The chances are that if you are involved in any substantial online marketing you will have come across and probably taken advantage of the incredibly useful phenomenon known as Google Ads. As a digital advertiser you will also be incredibly well versed on... by lojix blog | May 17, 2020 | Blog
Digital PR Digital PR is a mechanism used by web managers and PR agencies for stimulating the online visibility of a company. This is achieved via a number of strategies, a range of which we shall outline below. The objective is to gain high quality backlinks from... by lojix blog | May 13, 2020 | Blog
As far as updates go, Google’s May Core Update was a leviathan! Mordy Oberstein from RankRanger described it as “an absolute monster.” The update itself was initiated on May the 4th, a day also known for being ‘May the Fourth Be with you” day for Star Wars fans. Tech... by lojix blog | May 11, 2020 | Blog
It’s been a busy year for SEO agencies and Google has turned up the heat with some brand new rules in terms of link building best practice. No longer is it as simple as links belonging to the two traditional binary dofollow or nofollow categories. There are now 2 new... by lojix blog | Apr 15, 2020 | Blog, Featured
Benefits of SEO Search Engine Optimisation (SEO) is a term that will be familiar to all website managers and many working in the field of IT, but may perhaps have escaped some small business owners, who really would benefit from having a grasp of the concept and just... by lojix blog | Nov 6, 2018 | Blog, Online Marketing
Lead Generation software is making a huge difference to the sales and services take-up of small businesses all over the world but there are some tips which, if followed, can make a bigger difference still. Ever since the internet became an integral part of the... by lojix blog | Oct 19, 2018 | Blog, Featured
Firstly for anyone that doesn’t know what Google Search Console is it is a free toolset provided by Google that allows you to see what Google thinks of your website and allows you to communicate with Google albeit via automated systems. Some people might know it by... by lojix blog | Oct 18, 2018 | Blog, Featured
Local SEO Local SEO has become increasingly important in recent years as more businesses recognise the benefits of ranking higher in local search results. With the rise of mobile search and voice search, local SEO has become essential for businesses that want to... by lojix blog | Oct 18, 2018 | Blog
B2B Marketing Tips With digital marketing and social media changing on a virtual daily basis, it can sometimes be difficult to keep up with recent trends and new ways of connecting with potential clients. This is truly an age of digital selling, with every aspect of... by lojix blog | Sep 17, 2018 | Blog
No more nonsense Search engines are getting more and more intelligent year on year and gone are the days when website managers could get away with churning out content stuffed with keywords to an extent that the articles themselves were unreadable. It’s all about the... by lojix blog | May 15, 2018 | Blog, Featured
Spring cleaning is not restricted to the home. The virtual world needs it as much as the tangible, physical one. It is all too easy to become comfortable with your existing website, as humans are, in essence, creatures of habit and like an old armchair, we can become... by lojix blog | May 15, 2018 | Blog, Featured
Drop in website visits Designing a new website is a fantastic idea and you could sit in front of your computer marvelling at what a fine job the design team and you have done to get everything looking so shiny and new. It could be brim-full of spectacularly simple but...